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  •  The basics of website analytics for B2B marketers
  •  The best 5 tools to use and how to get them set up
  •  How to use your website metrics to drive pipeline

Most software can optimize existing processes, but analytics (done right) should generate insights that bring to life whole new initiatives. It should change what you do, not just how you do it.” - Matin Movassate, Cofounder and CEO at Heap Analytics.

Asking the right questions…MA007_LP_Graphics_400x400_3

Your business website can offer invaluable data about your current online presence, your marketing success and the needs of your buyers. But to get sight of this vital information, you need to utilise web analytics tools. 

  • What are website analytics?
  • Why are they important to my organization?
  • What tools can I use to measure my website metrics?
  • How do I get started with these tools?
  • What do I do with my results?
  • How can I use my analysis to benefit my pipeline? 

This free guide answers these questions, as we aim to help you master web analytics with the best tools. Use your analysis to  improve conversion, brand engagement and pipeline success. Being successful at analyzing the data from your website doesn’t require you to be a mathematician - don’t waste the opportunity to unlock the true power of your website. Download your copy for free today! 


MA007_LP_Graphics_400x400_1What are “web analytics”? 

The term “analytics” describes the process of collecting and analyzing data to find trends and patterns. In the case of web analytics, this data pertains specifically to a website, including areas such as user behaviour and system performance. 

Web analytics regularly appear in metrics - purely quantitative readings. This allows the data collected to be reliable and rigid, offering marketers the chance to track their website performance and decipher ways to improve desired results. 

Popular metrics to measure include: Overall website traffic, Most popular pages, Average visit duration, Website conversion, Content clicks/downloads 

But there are plenty more! Starting from these high level, “big data” figures that offer an excellent overview, web analytics runs deeper into metrics surrounding more niche findings, such as visiting industries and locations.

Currently, just over 50% of organizations gather their website metrics for analysis. So almost half of business are missing out on these vital figures, so how can they truly know the success of their online presence, or their buyer’s journey?

What can web analytics do for my business? 

As 94% of B2B buyers start their journey online, there’s no denying how important your business website is in making that first impression. It’s almost like a digital business card, telling prospects what you do and encouraging them to get in contact for more. 

Web analytics offer a business more than just pockets of marketing data. Organizations gain the insight needed to make changes and evolve strategies to benefit their whole pipeline, see retention success and increase brand reputation. These figures aren’t just important, they’re paramount to achieving your best results.

What can Lead Forensics do for my business?

Lead Forensics is a multi talented software offering both advanced website analytics and website visitor identification for new business lead generation. We do this by attaching our product code to a business website and tracking the IP addresses of those visiting that website. We own the largest IP address database in the world and use it to match these tracked IPs to the businesses that own them, thus identifying detailed data for each visitor. When Lead Forensics identifies website visitors, we can provide:

  • Business, address and phone number
  • Names and email addresses for key decision makers
  • Extra business information, such as employee number and financial history. ow they found your website

And advanced website analytics including:

  • Overall website traffic broken down hourly, daily and weekly
  • Most popular pages, clicks and previous visit information
  • Most visiting industries, locations and referrals

This free eBook helps you understand how Lead Forensics can benefit your website analytics, allowing you to discover your website audience and take control of your website conversion. Be guided through how to get started with Lead Forensics, see the software in action and learn what businesses are visiting your website. Download this eBook and discover how!

What can Lead Forensics do for your business?

Imagine if you could take control of your lead generation activity and convert sales-ready prospects, before your competitors even get close? Lead Forensics is the software that reveals the identity of your anonymous website visitors, and turns them into actionable sales-ready leads. In real-time.

Lead Forensics can:

  • Tell you who is visiting your website
  • Provide highly valuable contact information including telephone numbers and email addresses
  • Give insight into what each visitor has looked at, as well as where they came from.

Take a look for yourself with a free, no obligation trial – you can get started today!

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