Measuring your B2B marketing for outstanding ROI


A successful marketing strategy requires detailed measurement and analysis, driving a deep understanding of productive processes that effect department and business success. But with one in three teams struggling to measure their essential marketing activities, there’s never been a more vital time to understand marketing metrics, and measure them to promote improved return on investment.

This infographic has all the information you need to grasp marketing metrics, and discover what they can do to improve your marketing strategy and budget assignment. With improved campaigns and additional sales activity, your team will soon see outstanding return on investment results. Download for free today!

How can Lead Forensics help my B2B marketing?

Every day, 98% of the businesses visiting your website leave without contacting your team. Take control of your website conversion and access this bounty of new business opportunities with Lead Forensics. Identifying the businesses visiting your website, Lead Forensics provides contact details for key decision makers along with a detailed analysis of every visit to fuel your team with all the data they need to instantly follow-up opportunities with a tailored, impactful approach.

The Lead Forensics software can tell you:

  • Visiting businesses’ name and location, in real time
  • Contact details for key decision makers, including email addresses
  • Full visitor journey analysis featuring referrals, pages viewed and duration

Our clients made over $1 billion in revenue last year, thanks to the opportunities provided by Lead Forensics, driving ROI in excess of 8,000%! Find out more- book your free demo today

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Related Resources

B2B Marketing and Sales Benchmark Report 2018 US

Marketing to the modern B2B buyer

The B2B guide to turbo-charged lead generation