Measuring marketing software ROI


Every marketing department invests in various software solutions to boost campaign success and efficiency, but a recent study saw a majority of CMOs admit struggle in properly measuring return on investment. This essential figure outlines future strategies, but what processes can be taken to ensure accurate measurement? And how can your team ensure a consistent ROI from new software investments?

In these top tips, we’ll discover five simple steps to take, helping you remove the struggle from ROI calculation. ROI is so essential to planning future investments and driving department success, get it right first time. Download here, for free.  

Can Lead Forensics help my business?

Offering an advanced marketing software solution, Lead Forensics identifies the businesses visiting your website to offer your team a bounty of fresh, high-quality new business opportunities. With contact details and insightful journey analysis provided, our solution fuels your team with valuable data to boost instant and impactful lead communication.

The Lead Forensics software can tell you:

  • Visiting businesses’ name and location, in real-time
  • Contact details for key decision makers, including email addresses
  • Full visitor journey analysis featuring referrals, pages viewed and duration

Over 50,000 B2B marketing professionals trust Lead Forensics to revolutionize their processes and take full control of their website conversion. Find out more- book your free demo today!

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Related Resources

B2B Marketing and Sales Benchmark Report 2018 US

Marketing to the modern B2B buyer

The B2B guide to turbo-charged lead generation