"The goal is to turn data into information, and information into insight. "– Carly Fiorina, Former CEO of HP
Though 80% of marketers are driven by data, a majority struggle to properly measure their marketing success, gathering metrics for detailed analysis. Successfully measuring marketing metrics can fuel your team with data insight, helping them understand how to build better campaigns that improve vital results. This guide delves into the world of marketing metrics, and what they can do for your B2B marketing strategy.
Asking the right questions…
- What is a marketing metric?
- What are the benefits of measuring marketing metrics?
- Which metrics must be measured to understand marketing success?
- How can your team identify important channel metrics for measurement?
- How do you gather vital metric results for analysis?
- How can you turn metrics into action points to build a more effective strategy?
Understanding the importance of thoroughly measuring marketing metrics, and using their insight to build an exceptional strategy is paramount to achieving the ultimate marketing success. This guide has all the information you need to identify your most valuable metrics, measure them to gain understanding of marketing weaknesses, and evolve everyday processes to revolutionize results. Download A guide to measuring essential B2B marketing metrics for free today.
What metrics mean for B2B marketers?
A metric is a strictly numerical value, offering an objective and definitive reading that can be easily gathered, recorded and analyzed to offer an unbiased result. Attempting to measure marketing efforts through non-metric values cause results to be biased and vague, sometimes misleading your team to believe all marketing approaches are running smoothly, when they in fact need attention. Only with metrics can you gain an accurate and consistent understanding of marketing success.
When properly gathered and measured, metric analysis can provide highly valuable insight, helping your team understand your target audience in detail. Knowing which channels they respond well to, what calls to action successfully entice them and how to build product value that speaks to their business requirements, metrics provide all the answers to building the most effective marketing strategy.